Identity for sub-brand system  for one of Nike’s collections.

Inspired by the brand language for Nike ACG, and riffing on the word “quest,” my concept pulled from adventure video game visuals. I relied strongly on grids, which feature prominently throughout 80s games and the actual ACG  shoe designs (created in the 1980s themselves). I used the visual “limitations” that feel nostalgic to us as we look back on classic video games, as well as patterns and images based on climbing, topographic maps, and the design on the bottoms of the shoes themselves.